Bird & Bird LLP | Will Bryson | Matthew Buckwell | Kimberly Wells
Artificial intelligence is transforming the landscape of the technology and communications sectors. Many of the advancements we have seen have come from or been enabled by technology companies and this in turn has driven massive growth for them. But AI also drives other forms of innovation, from automating routine tasks to enabling advanced data analytics and predictive modelling. Companies leveraging AI systems can accelerate product development and enhance user experiences.
In the communications sector, AI is revolutionising how we connect and interact with each other. We will likely see operators deploying AI tools in order optimize their networks, for dynamic spectrum sharing, fraud prevention and to enhance the customer experience. For example, Internet-based communication services are already beginning to offer AI-based tools to their customers such as sentiment and conversion rate analysis.
However, advances in AI also pose challenges to the communications sector. The increased volumes of data which will be transmitted due to the use of AI systems will mean network operators will need to ensure that the technology stack is ready for AI and other new technologies, to ensure that the required infrastructure and capacity is in place to cope with the demands of AI.
Emerging technologies do not exist in a legal vacuum, and often drive regulatory change; AI is no exception. The EU’s comprehensive and ambitious regulatory framework for AI is based on a risk-based, horizontal, and governance approach. Compliance with the AI Act will be front and centre in the minds of technology business when it comes to the development and deployment of any products which would be regarded as AI systems.
Other jurisdictions are taking a different approach, for example the UK has…
This article first appeared on Lexology. You can find the original version here.
